I pour over the latest monthly edition of Vogue habitually. Not because of the fashion, or because of the articles, but because I believe that this high-profile magazine is the perfect stage to debut artistry in advertising. It’s expensive to buy the ad space with a quarter of a page, printed once, costing nearly a quarter of a million dollars. So, naturally, I assume that this is a perfect opportunity to showcase a brand, to invite readers and clients alike into the world of whatever high fashion company you represent. But alas, if only.
Can I just say something really quickly? Out of the entirety of the January 2015 of Vogue (featuring Sienna Miller on the cover) I only found three ads that really spoke to me. Only three. And there is hundreds of pages. These faves include a new ad from Miu Miu, one of my personal favorites, Tom Ford, and Attilio Giusti Leombruni. The ads are showcased below. So why are these three the only ones I like? I’ll give you two reasons why:
1. Each ad represents something different. They stand out from the rest. In the Miu Miu ad, I see the clothes and I see the vibe that they were going for. The idea of “wild” and “nature” comes across the page without me having to second guess what they were trying to accomplish. The red river/nature shot juxtaposed against the Natalie Westling’s red hair is magnificent. I feel it and I can see the comparison- it’s intense. The violet background for Tom Ford is vibrant and screams “smell me! I’m glorious!” And Gigi Hadid is simply a goddess here.
2. The models are real. Gigi Hadid in Tom Ford’s Velvet Orchid ad is (quite obviously) going for the sex appeal approach, but she’s curvy; she looks healthy and downright sexy. And in the AGL ad, you can see Dakota Fanning as a grown woman. The best part though, is the fact that the shoes she’s wearing stand out amidst a background of beautifully tossed white sheets.
– Natalie Westling
– Gigi Hadid
– Dakota Fanning
So yes, that’s it! This month in Vogue, I’m only feeling three advertisements from the entire edition. I want to see artistry and personality. I want to see individuality. Here’s to hoping February is a little less lacking, a little more wowing.